Der südafrikanische E-Book-Experte Arthur Attwell hat auf der “Tools of Change”-Konferenz in New York ein neues Lizenzierungsmodell für Afrika vorgestellt, schreibt Book SA. Denn das herkömmliche Buch- und E-Book-Geschäft würde dort nicht funktionieren:
Working as a consultant in digital publishing, I see publishers realise that their job is usually not primarily to make beautiful physical objects (though certainly there are publishers who excel at that). Their job is curating great content. And once they start thinking of their content like water that others can bottle, rather than trying to bottle it all themselves, then flexible, fee-based licensing starts looking like an intruiging business model.
Not all licensed reuses are going to make money. Of course not. You only need to win more than you lose. And right now, there’s nothing to lose anyway, certainly not in most of Africa.
If you can make an easy, online system scale, by automating permission for any kind of reuse, real revenue could start showing up among the zeroes.
Right now, while you’re building digital content repositories and metadata systems, don’t just think about selling ebooks. Think about selling quick, easy, online licences at the same time.
Der Beitrag ist lesenswert, da Attwell den Nagel mit seinen Ideen immer ganz gut auf den Kopf zu treffen scheint.
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